Wen XIE

Atlanta, GA

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Wen is a Faculty Postdoctoral Fellow in the Institute for Experiential AI at Northeastern University. He works with Prof. Yakov Bart on social science and marketing research.

Current Research Focus

Wen is an expert in computer vision for image/video analytics and natural language processing for text analytics. He currently applies these computational methods to contextual advertising and emphasizes the impact of congruence in various substantive areas:

  • Social Media Marketing: How does exposure to a preceding story influence viewers' engagement with subsequent advertisements on platforms like Instagram and Snapchat?
  • Brand Communications: How does skin tone alignment between the brand's imagery and the audience affect engagement?
  • TV Advertising: How does TV program influence viewers' attention to the embedded advertisements?
  • Online Reviews: How does identity alignment between the reviewer and the restaurant shape cuisine evaluations?

Career

Wen is currently seeking opportunities as an Assistant Professor in Marketing or related fields.

Research Scientist

Snap Inc.

Computational Social Science Team

  • Have you ever watched a food ad longer when it appears right after your friend's food story?
  • Wen led this project on enhancing ad engagement by leveraging contextual features, working with Maarten Bos, Ron Dotsch, Yozen Liu.

Machine Learning Researcher

Apple Inc.

Web Answers and Ranking Team

  • Do you know how a search engine finds the best answer when the information is scattered across multiple sources?
  • Wen led this research with Kartik Perisetla on open-domain multi-hop question-answering using text summarization and generative models (T5, BART, CtrlSum)

Education

  • Ph.D. in Electrical Engineering University of Houston
  • B.ENG in Electrical Information Engineering University of Electronic Science and Technology of China
  • B.ECON in Finance University of Electronic Science and Technology of China